In a food processor, combine the whole tomatoes, Rotel diced tomatoes, chopped onion, minced garlic, sliced jalapeño, chopped cilantro, sugar, salt, ground cumin, and lime juice.

Pulse the mixture several times until you reach your desired consistency, aiming for a chunky salsa.

Taste your salsa and adjust the seasoning with additional salt or lime juice as necessary.

Transfer the salsa to a bowl, cover it, and let it chill in the refrigerator for at least 30 minutes.

Once chilled, stir the salsa and serve it with tortilla chips or use it as a topping for tacos or grilled chicken.